US - MI - Southfield
Marketing/Communications Manager (Job Code: 1002)
Responsible for the managing the creation and implementation of internal and external communication initiatives to ensure they are aligned with corporate business plans; create and delivery PR materials including press releases, media relations content, case studies, white papers, executive bios, corporate newsletter content, and social media content (LinkedIn, Twitter, Facebook, Google+, Instagram and YouTube); keep calendars (editorial, social media, newsletters and media) lists updated; generate and maintain a presence on social media sites; ensure that messages are supportive of and consistent with marketing strategies; support to create and delivery new content in our website; supervise social media outreach; deliver content via LinkedIn, YouTube, Twitter, Facebook, email, or direct mail; coordinate flow of information and communication and disseminate it according to plan/strategy; determine budget and manage expenses to that budget; promote Stefanini’s services through public relations initiatives including press releases and interviews; utilize Mailchimp, Act on, Wordpress/Adobe EM, Google Analytics, YOAST, SEMrush, Cision, Meltwater, WEST, PR Newswire, Facebook, Twitter Management Advertising, and Comuniquese to perform duties; identify, develop and execute communications strategy for key media contacts and customer references; research media coverage and industry trends; conduct extensive media outreach; improve communication efficiencies within company; manage video content and assist in tracking media coverage or PR metrics (e.g. web analytics); and invent ways to streamline communication and plan execution.
Location: 27100 West 11 Mile Road, Tower 100, Floor 7, Southfield, Michigan 48034
Salary: $79,310 per year
Education: Bachelors Degree – Marketing, Sales, or in a related field of study (will accept equivalent foreign degree);
Experience: Two (2) years in the position above, as a Marketing Specialist, as an Account Manager, or in a related occupation.
Will accept four (4) years work experience in the position above, as a Marketing Specialist, as an Account Manager, or in a related occupation, in lieu of the primary education and work experience requirements.
Other Requirements: Experience must include two (2) years use of all the following: Mailchimp, Act on, Wordpress/Adobe EM, Google Analytics, YOAST, SEMrush, Cision, Meltwater, WEST, PR Newswire, Facebook, Twitter Management Advertising, and Comuniquese.
Will also accept any suitable combination of education, training, and/or experience.
27100 West 11 Mile Road, Tower 100, Floor 7
Southfield, MI 48034