Digital Campaign Manager

Digital Campaign Manager
US - NY - New York

Overview:
  • Digital Campaign Manager in New York, NY
  • 3 month contract
Responsibilities:
  • Project management of digital campaigns, and website development and maintenance
  • Planning digital content – developing content themes and calendars
  • Analysis of website metrics, and search/social data to optimise web presence and promotional tactics
  • SEO: good knowledge of search demand, keyword analysis and online content optimisation.
  • SEO: Uncover opportunities through traffic, crawl and error logs, site audits, and competitive analyses
  • Experience with content optimization using A/B testing and MVT.
  • Developing content for onsite promotion and social channels
  • Help define best practice by ongoing measurement and documentation of successful approaches
  • Building working relationships with client content owners, key stakeholders, developers and clients both internally and externally.
Requirements:
Required
  • Strong experience and robust examples for planning digital content – developing content themes and calendars. 
  • Liaising with and managing 3rd parties to co-ordinate multiple dependencies.
  • Exceptional interpersonal, communication and presentation skills – ability to work with a wide range of business stakeholders
  • Planning and executing digital campaigns and website development projects 
  • Knowledge of digital content development & marketing
  • Professional project management skills
  • SEO: Good working knowledge of SEO tools for organic and paid campaigns/content.
  • CMS: Adobe Experience Manager (CQ6) & Adobe Target
  • Analytics: Adobe Analytics/Omniture
Desirable
  • Task management tools (Workfront)
  • Site planning, Wireframing, Image editing tools
  • Development of interactive data tools: i.e. Diagnostic / Charting
  • Video production
  • Experience working in a large, matrixed organization

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